diff --git a/apps/v4/content/docs/registry/getting-started.mdx b/apps/v4/content/docs/registry/getting-started.mdx
index 1616b69980..675570d7de 100644
--- a/apps/v4/content/docs/registry/getting-started.mdx
+++ b/apps/v4/content/docs/registry/getting-started.mdx
@@ -144,6 +144,47 @@ npm run dev
 
 Your files will now be served at `http://localhost:3000/r/[NAME].json` eg. `http://localhost:3000/r/hello-world.json`.
 
+## Content Negotiation
+
+The `shadcn` CLI supports **HTTP Content Negotiation**. This allows you to host your registry at any endpoint (including the root of your domain) and serve different content based on the client.
+
+### Identity Headers
+
+When the CLI makes a request to a registry, it sends the following headers:
+
+- **User-Agent**: `shadcn-ui`
+- **Accept**: `application/vnd.shadcn.v1+json, application/json;q=0.9`
+
+### Root Hosting
+
+By checking these headers on your server, you can serve human-readable documentation (HTML) to browser users and the registry index (JSON) to the CLI—all from the exact same URL.
+
+Here's an example of how to implement this in an Express.js server:
+
+```javascript title="server.js" showLineNumbers
+app.get("/", (req, res) => {
+  const accept = req.get("Accept")
+  const userAgent = req.get("User-Agent")
+
+  // 1. Check if the request is from the shadcn CLI
+  if (
+    accept?.includes("application/vnd.shadcn.v1+json") ||
+    userAgent === "shadcn-ui"
+  ) {
+    // Return the registry JSON for the CLI
+    return res.json(registryData)
+  }
+
+  // 2. Otherwise, serve your documentation or homepage
+  res.send(htmlContent)
+})
+```
+
+This enables:
+- **Branded Registry URLs**: `shadcn add https://ui.example.com`
+- **Shorter URLs**: No need for dedicated `/r/` or `/registry/` sub-paths.
+- **Easy Mnemonics**: Easier for users to remember and share your registry.
+
 ## Publish your registry
 
 To make your registry available to other developers, you can publish it by deploying your project to a public URL.
diff --git a/packages/shadcn/src/registry/fetcher.test.ts b/packages/shadcn/src/registry/fetcher.test.ts
index 549addb04e..608672ed97 100644
--- a/packages/shadcn/src/registry/fetcher.test.ts
+++ b/packages/shadcn/src/registry/fetcher.test.ts
@@ -204,6 +204,73 @@ describe("fetchRegistry", () => {
     expect(result[0]).toMatchObject({ name: "button" })
     expect(result[1]).toMatchObject({ name: "card" })
   })
+
+  it("should send specific Accept and User-Agent headers", async () => {
+    let acceptHeader: string | null = null
+    let userAgentHeader: string | null = null
+    server.use(
+      http.get(`${REGISTRY_URL}/header-test.json`, ({ request }) => {
+        acceptHeader = request.headers.get("accept")
+        userAgentHeader = request.headers.get("user-agent")
+        return HttpResponse.json({
+          name: "header-test",
+          type: "registry:ui",
+        })
+      })
+    )
+
+    await fetchRegistry(["header-test.json"], { useCache: false })
+    expect(acceptHeader).toBe(
+      "application/vnd.shadcn.v1+json, application/json;q=0.9"
+    )
+    expect(userAgentHeader).toBe("shadcn-ui")
+  })
+
+  it("should send specific Accept header for direct external URLs", async () => {
+    let acceptHeader: string | null = null
+    server.use(
+      http.get("https://external.com/registry/item.json", ({ request }) => {
+        acceptHeader = request.headers.get("accept")
+        return HttpResponse.json({
+          name: "item",
+          type: "registry:ui",
+        })
+      })
+    )
+
+    await fetchRegistry(["https://external.com/registry/item.json"], {
+      useCache: false,
+    })
+    expect(acceptHeader).toBe(
+      "application/vnd.shadcn.v1+json, application/json;q=0.9"
+    )
+  })
+
+  it("should successfully fetch when the server requires the specific Shadcn Accept header (Content Negotiation)", async () => {
+    server.use(
+      http.get(`${REGISTRY_URL}/content-negotiation.json`, ({ request }) => {
+        const accept = request.headers.get("accept")
+        if (!accept?.includes("application/vnd.shadcn.v1+json")) {
+          return new HttpResponse(
+            "<!DOCTYPE html><html><body>Error: Specific header missing</body></html>",
+            {
+              status: 200,
+              headers: { "Content-Type": "text/html" },
+            }
+          )
+        }
+        return HttpResponse.json({
+          name: "content-negotiation",
+          type: "registry:ui",
+        })
+      })
+    )
+
+    const [result] = await fetchRegistry(["content-negotiation.json"], {
+      useCache: false,
+    })
+    expect(result).toMatchObject({ name: "content-negotiation" })
+  })
 })
 
 describe("clearRegistryCache", () => {
diff --git a/packages/shadcn/src/registry/fetcher.ts b/packages/shadcn/src/registry/fetcher.ts
index e5df988310..33d34e3ac9 100644
--- a/packages/shadcn/src/registry/fetcher.ts
+++ b/packages/shadcn/src/registry/fetcher.ts
@@ -54,6 +54,8 @@ export async function fetchRegistry(
           const response = await fetch(url, {
             agent,
             headers: {
+              Accept: "application/vnd.shadcn.v1+json, application/json;q=0.9",
+              "User-Agent": "shadcn-ui",
               ...headers,
             },
           })