--- title: No img element --- > Prevent usage of `` element due to slower LCP and higher bandwidth. ## Why This Error Occurred An `` element was used to display an image instead of `` from `next/image`. ## Possible Ways to Fix It 1. Use [`next/image`](/docs/pages/api-reference/components/image) to improve performance with automatic [Image Optimization](/docs/pages/api-reference/components/image). > **Note**: If deploying to a [managed hosting provider](/docs/pages/getting-started/deploying), remember to check provider pricing since optimized images might be charged differently than the original images. > > Common image optimization platform pricing: > > - [Vercel pricing](https://vercel.com/pricing) > - [Cloudinary pricing](https://cloudinary.com/pricing) > - [imgix pricing](https://imgix.com/pricing) > **Note**: If self-hosting, remember to install [`sharp`](https://www.npmjs.com/package/sharp) and check if your server has enough storage to cache the optimized images. ```jsx filename="pages/index.js" import Image from 'next/image' function Home() { return ( Landscape picture ) } export default Home ``` 2. If you would like to use `next/image` features such as blur-up placeholders but disable Image Optimization, you can do so using [unoptimized](/docs/pages/api-reference/components/image#unoptimized): ```jsx filename="pages/index.js" import Image from 'next/image' const UnoptimizedImage = (props) => { return } ``` 3. You can also use the `` element with the nested `` element: ```jsx filename="pages/index.js" function Home() { return ( Landscape picture ) } ``` 4. You can use a [custom image loader](/docs/pages/api-reference/components/image#loader) to optimize images. Set [loaderFile](/docs/pages/api-reference/components/image#loaderfile) to the path of your custom loader. ```js filename="next.config.js" module.exports = { images: { loader: 'custom', loaderFile: './my/image/loader.js', }, } ``` ## Useful Links - [Image Component and Image Optimization](/docs/pages/api-reference/components/image) - [next/image API Reference](/docs/pages/api-reference/components/image) - [Largest Contentful Paint (LCP)](/learn/seo/web-performance/lcp) - [Next.js config loaderFile option](/docs/pages/api-reference/components/image#loaderfile)